KUWAIT: Memac Ogilvy PR cemented its dominance as the most awarded agency in the Middle East following a perfect ten at the Middle East Public Relations Association (MEPRA) Awards on December 14. During the annual gala dinner, hosted at the JW Marriot Marquis in Dubai, the agency beat last year’s tally by taking home nine category awards and one special award. Within the first 20 minutes of the ceremony, Memac Ogilvy PR had already secured six accolades, including a hat-trick bronze, silver and gold in the Consumer Goods category.
With three gold, five silver, and one bronze awards, plus one special award for Overall Campaign of the Year, the agency was the most awarded of the night, gaining nearly a quarter of the total 44 prizes distributed across 14 categories. Uniquely, Memac Ogilvy achieved 26 shortlisted nominations from 31 entries that spanned the entire Middle East and North Africa region. The agency’s expanding network submitted multiple projects from diverse offices ranging from Beirut to Tunisia. Coca-Cola Dubai’s dark Iftar campaign, Labels are for cans, not people, scooped up four awards, including gold for Best Use of Social Media and Digital PR, as well as the Overall Campaign of the Year title.
It also maintained its streak as the best-in-class for Healthcare and Services, being recognized for the third consecutive year in the category. The team took home the silver prize for the Roche Media Academy Dubai and the gold for Roche Breast Cancer Awareness Lebanon. “It’s amazing to be recognized by our peers and industry experts. I am immensely proud of the entire team, and the work they are creating for our clients,” said Saada Hammad, Regional Director for Memac Ogilvy PR. “A big thank you goes out to our clients that continue to believe in us and our ideas, as well as empower and enable us to create great work that has such an impact on communities both locally and internationally.”
Eddie Moutran, Chairman and CEO of Memac Ogilvy added: “These awards are a testament to the great work being done in the PR industry across the region as a whole. Agencies are engaging with audiences in ways they haven’t before – using insights and experiences that are personal and memorable, rather than older methods we’ve relied upon in the past. We would like to take this opportunity to congratulate all the other winners who have shown how much talent we have operating in the Middle East.”
The agency, which boasts offices all over the globe, picked up victories across six different categories, taking home bronze, silver and gold in the Consumer Goods category, silver in the CSR and Environmental PR category, silver and gold in the Healthcare and Services category, silver in the Best Launch Event category, gold in the Best Use of Social Media and Digital PR category, and the Overall Campaign of the Year award.