Alghanim Industries introduces ‘Mi’ to Kuwait – Asia’s number 1 mobile brand

Rohit Gandotra
Rohit Gandotra

KUWAIT: Alghanim Industries proudly announced it will be the exclusive distributor of Mi phones in Kuwait. The launch event took place on May 2 at the Sky Lounge, Radisson Blu Hotel in the presence of the Senior Director- Category Management at Alghanim Industries Rohit Gandotra, the GM of Mi Mena’s official distributor – Task FZCO Ravi Mathew as well as major distributors, media and tech influencers.

Mi is a Chinese brand established in 2010 as internet and smart technology company with various range of products including highest technology smartphones. Despite its short operating lifecycle, Mi phones have now become China’s number 1 mobile brand and are competing against major international mobile competitors. The reason behind its widespread success is that its mobile phones are produced with high quality materials similar to that of main industry competitors but with affordable pricing, in addition to the Mi User Interface (MIUI), providing Android users with a high quality experience. The success of Mi phones is not limited to its home country as it is now dominating the Asian market. It recently entered the MENA region as well, starting with UAE and KSA where it has also achieved remarkable success.

Rohit Gandotra, commented on this occasion: “We are very excited to announce that Alghanim Industries will be the exclusive distributor of Mi phones in Kuwait marking its leadership role. Alghanim Industries always strive to bring latest top notch products into Kuwait as part of our commitment to customers to meet the current market trends.”

Ravi Mathews also added that “Mi is not just a mobile company, it stands for Mobile Internet and we will be pleased to introduce the whole ecosystem of smart and connected products in Kuwait through the partnership with Alghanim Industries.”

Alghanim Industries are very excited to introduce Mi phones into the Kuwaiti marketplace, starting with the Mi 4i and Mi Note models as well as the more economic Red range such as Redmi Note 2 and the Redmi 2 and soon to launch Mi5. The partnership with Task FZCO highlights Alghanim Industries commitment to always bringing top notch products into the local market, as they believe Kuwait deserves the best and most innovative products.

Alghanim Industries is one of the largest, privately-owned companies in the Gulf region. Originally founded in 1932 by Yusuf Ahmed Alghanim in Kuwait, the company has since grown into a multi-billion dollar conglomerate, employing over 14,000 people in 30 businesses, and present in 40 countries across the Middle East, Eastern Europe and Asia. Alghanim Industries is a market leader in almost every major sector of its operations. These sectors include engineering, retail, automotive sales and services, insulation and pre-engineered steel building structures, logistics and warehousing, fast moving consumer goods, food & beverage, oil & gas, office automation, advertising, insurance, consumer credit and travel. This range of business activities has allowed it to develop long-standing partnerships with more than 300 global brands, such as AC Delco, American Express, Avis, British Airways, Costa Coffee, General Motors, Honda, Saint-Gobain and recently Wendy’s. Alghanim Industries has also created successful regional businesses such as Safat Home, a lifestyle and home furniture concept and X-cite by Alghanim Electronics, a leading electronics player in the region.

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