AAW launches first exclusive Bosch showroom in Kuwait

350 sqm showroom features over 130 kitchen and home appliances

KUWAIT: AAW Chairman and CEO Faisal Al-Mutawa, AAW General Manager Ali Al-Mutawa and BSH Home Appliances FZE CEO Tomas Alonso inaugurate the first Bosch showroom in Kuwait. —Photos by Joseph Shagra

KUWAIT: Ali Abdulwahab Al-Mutawa Commercial Co (AAW) yesterday launched the first exclusive Bosch showroom by BSH Hausgerate GmbH (BSH) in Kuwait during a launch ceremony held at the new showroom located in Al-Dajeej.
The showroom, occupying 350 sqm, is the company’s newest showroom in the Middle East and features a wide range of products by the renowned German brand, including washing machines, dishwashers, refrigerators, dryers, coffee machines, built-in appliances and various small appliances from toasters to vacuum cleaners.

During the opening ceremony a wide range of the latest Bosch home and kitchen appliances developed by German engineers were unveiled, from refrigerators and washing machines to ovens and dishwashers, Bosch Home Appliances offer the perfect results in the most simple way, no matter if you have an open-plan kitchen and living room or a small closed-off kitchen.
The showroom was inaugurated by AAW Chairman and CEO Faisal Al-Mutawa, AAW General Manager Ali Al-Mutawa and BSH Home Appliances FZE CEO Tomas Alonso.

Featured at the event was a live cooking demonstration by Kuwaiti Chef Noura Al-Majeda who showcased Bosch appliances while preparing a healthy three-course meal from Moroccan couscous with aubergine rolls to a delicious chocolate cake.
Considering Kuwait as one of the largest markets in the GCC, through the launch of the exclusive showroom BSH aims to expand its sales and distribution footprint and retailer network across the country. Due to the product’s quality, performance and durability, Bosch home appliances are the ideal choice for Kuwaiti consumers who seek high quality and reliable products at their homes.

AAW General Manager Ali Al-Mutawa said: “Today, we are happy to inaugurate the first ever exclusive Bosch home appliances showroom in Kuwait to meet the demands of the marketplace by expanding our offering. As the exclusive distributor of Bosch in Kuwait this launch marks a milestone in our 20-years long relationship and we look forward to continuing our journey.”

BSH Home Appliances FZE CEO Tomas Alonso said: “We are excited to be here today to launch the first exclusive Bosch showroom in Kuwait. Understanding the needs of the Kuwait community the showroom offers an extensive list of the latest high-quality and energy-efficient products in the market. Building on our 20-year success we have confidence in our partnership with one of the Kuwait’s leading distributors and will continue to work together to achieve our goals.”

Headquartered in Germany, BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe and the second largest worldwide, it is also one of the leading companies in green technology in the sector worldwide. Bosch’s product portfolio spans the entire spectrum of modern household appliances that includes everything from ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes Bosch the only full-range provider of home appliances globally.

AAW’s relationship with Bosch spans over 20 years as their exclusive distributor in Kuwait delivering high quality products to the consumers. AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, such as Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.

The Bosch showroom is now open to the public from 9:30 am to 9:30 pm on weekdays and from 4:30 pm to 9:30 pm on Fridays and is located on Airport Road 55 adjacent to AAW Furniture.

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