KUWAIT: Action Global Communications is taking the company's award-winning, strategic approach to PR and communications into the digital realm through Action Digital. In this fast-changing online environment in Kuwait, Action Digital and Action Global Communications will offer wholly integrated and bespoke on and offline communications strategy to help clients widen their reach, engage their consumers helping them use digital communications to transform and influence.

Action Global Communications' new offering is of particular importance for rapidly developing markets such as Kuwait, where the company's local office, Action Kuwait, has been a market leader since its establishment in 2002. While it is no secret that mobile and internet penetration are accelerating at warp speed, the company is seeing that crucially, in marketssuch as Kuwait, social media and other online channels are quickly evolving into highly trusted, go-to sources for news and information; a supplement, or in some cases a replacement, for news outlets themselves. This means online and social are not just 'other channels' to target, but extensions of existing media strategies which require a consolidated and integrated approach. This is a game changer for brands looking to build stronger connections to their consumers and stakeholders in Kuwait, and the wider region.

"The online world provides endless opportunity for bothdomestic and cross-border engagement and interaction, but success depends on how online channels are utilised," says Action Kuwait Country Manager,Amna Al Jarery. "Action Digital's approach is built on three essential pillars. It starts with our network and local team - an established, on-the-ground, local presence. This is supported bya hub team of specialised, digital communications experts. The third is the know-how and experience to fit all of the puzzle pieces together - digital, communications, cultural and marketing expertise - through our proven structure of having all elements centrally coordinated for a cohesive and integrated approach."

Digital marketing

With people not only consuming, but also being targeted with more content and information than ever before, a credible online voice must be at the centre of any campaign for businesses looking to gain significant ground in target markets. Nowadays it is important not only for that online voice to translate on a local level, but also to be balanced and integrated with existing communications channels - something which requires local insight and expertise in order to generate a meaningful connection.

Head of Marketing, Jaric Karepov stated, "We offer a new way to look at digital marketing by drawing on a tried and tested regional strategy and local expertise. We help our clients push the boundaries of their online voice to ensure that their stakeholders stand up, listen and are left with a lasting impression in their minds that will get, and keep, them talking about the brand in the long-term."

Action Digital hosts a diverse team of seasoned digital experts each specialised in different areas of digital and online communications and marketing - from designers to content developers. Collaborating closely with the Action Kuwait team, the company offers a wide range of services, from customised website development and design, powerful SEO, engaging social media strategy and marketing, and advanced mobile development and marketing.