Best In The Business: Annual employee convention* Reinforcing the Spirit in 2017 With 'Engage One By One'

Heads of Trading Group with Mubarak Naser Al-Sayer, CEO and Bengt Schultz COO.

KUWAIT: Al-Sayer Group Holding, one of the leading conglomerates in the region recently held the Annual Employee Convention to honor outstanding customer service efforts for the year 2016 and honor distinguished "Best in the Business" teams across its non-trading and trading business units including Mohamed Naser Al-Sayer for Toyota and Lexus Sales Service and Parts Division, Bahrah Trading Company for HINO, Bobcat, Doosan heavy equipment, Al-Sayer Engineering for Yokohama tires, Cofran oil and Nexa Auto Paint,  Al-Shahnan General Trading & Contracting for Valvoline oil,  Al-Sayer Medical Company, Car rental, Insurance, Litmus Advertising, KAFF for animal feed, Al Dhow for IT services and Tristar overseas trading division.

The event was attended by Faisal Bader Al-Sayer Chairman, Mubarak Naser Al-Sayer CEO, Bengt Schultz COO, Michael Smith Group CFO, Jacques Feghali CHRO, Alejandro Massalin CMO, Business Heads, Senior Management Delegates and 3000+ employees of the Group.

During the event Customer Service Awards were distributed to 62 locations of the Group which were measured across three categories including outstanding customer satisfaction for branches scoring high CSI, Chairman's Award for feel at home service and Vice Chairman's Award for best facility presentation.

Continuous Improvement of Customer Service Efforts

Delivering the opening remarks Faisal Bader Al-Sayer Chairman Al-Sayer Group Holding said "We need a new mind set, a new approach of making sure that the customer engages with us because of what we offer them and because of the way we treat them. This is the new era of customer engagement. Every one of us should start asking himself how am I going to deal with this specific customer? to guarantee his engagement and make him feel uniquely important to us."

Mubarak Naser Al-Sayer CEO stressed on strategy to continuously grow the customer satisfaction by providing not just services but an experience that cannot be replicated.

2017: The Year To Engage One By One

For the Group innovative customer service solutions is all about finding new ways of pleasing customers.  2017 is the year to enhance taking the time to listen and understand, and to adopt service to customer's needs. Through engagement one by one with customers, the group aims to ensure the best results in the business.

"We are not only aiming to satisfy customers, but also to promote excitement in the work place, create possibilities to grow and develop as one strong team" said Bengt Schultz Chief Operating Officer.

In order to continuously improve the performance and achieve better customer satisfaction results the Group continues to focus on employee development initiatives and the Human Resources will shift the focus on getting micro understanding of the needs of each employee in order to provide more customized learning opportunities and services in general.

For Al-Sayer Group such events become a platform for all employees of the Group to celebrate the success along with finding ways to working together, renewing the team bonding. The Best In The Business Annual Employee Convention will be followed by the mid-year conference during mid-2017.