DUBAI/KUWAIT: TCL Communication Technology Holdings Limited (Alcatel) recently launched newest A5 LED-covered Smartphone in Dubai. The world’s first interactive LED-covered Smartphone, A5 LED delivers on Alcatel’s ‘enjoy.now’ promise with innovations for energetic young consumers. The event was held inside restaurant and bar at Grand Millennium Hotel, frequented by young customers.
“With the A5 LED, Alcatel is delivering new fun features, like light-up notifications and unique LED cover patterns and themes you create yourself, as well as an enhanced multimedia experience and more ways to take and share selfies, ideal for people who value having fun and letting their personality shine.” said Ruediger Odenbach, Vice President at Alcatel Middle East & Africa. The new Alcatel Smartphone offers the most unique and interactive experience found only in the A5 LED, Alcatel puts you in charge of how you want to show off your smartphone personality with a dazzling array of LED light shows.
‘Read to go higher’
In case you do not know about Alcatel, it is a mobile handset brand started many years ago, in fact, way before the rise of other familiar brands who succeeded in a mobile handset. Now, TCL-Alcatel claimed to have ranked seventh biggest mobile phone vendor in the Middle East and Africa today. “Alcatel is ranked number 4 in Europe, in Latin America, we are number 5. We are ready to go higher. We are doing well in the most competitive market. We want to be recognized and return the glory of yesteryears. We will and that’s our objective,” he said.
A5 LED-covered Smartphone light up notifications with a different light show for important incoming calls, messages, alarms, and social media alerts. “This is unique and first in mobile Smartphone. I am sure everyone will like it but more importantly after having been selected the youth sector, I am sure it will play fair in the market. This segment of consumers is not tapped specifically. The number from this segment could be up to 1.8 billion all over the world so the market is huge,” he said.
“This product was created for the young people to enjoy while they are using their Smartphone right now. We want our clients to enjoy now, they won’t wait, they want it now, this is where we get the concept of ‘enjoy.now’, the age group of people that would really enjoy this brand is people below 30 years old or the millennials, we want them to enjoy the Smartphone,” he said. He said the price is absolutely competitive if not very cheap for the young users. “Since they have no enough income as yet, we want them to afford the price,” he added. Kuwait will launch the product this week and will be available at KD74.5 “The price is way below the Smartphone of other brands,” he said.
Different look every day
LED-covered Smartphone light up life using color catcher 2.0 by creating unique LED cover patterns and themes for a different look every day. It can light up imagination with an eye-catching personalized light show and can light up your music, with light shows that move with your tunes, switching with a simple shake,” he said. The A5 LED also gives you a great multimedia experience. It has fast 4G LTE connectivity and an octa-core processor that ensures photos, games, and movies load smoothly to the large 5.2-inch HD display.
Alcatel A5 LED has a 5 MP front camera with selfie flash for brighter selfies even in low light. It comes with Face Beauty software for flawless images and Face Show, which lets you turn your selfies into personalized video clips for extra fun. There is also a 13 MP rear camera with dual-tone flash. Plus, you can enjoy Private Mode, with a different sign-in to protect your hidden photos and apps. The Alcatel A5 LED fits comfortably into the hand, with an ergonomic design that boasts a slim profile and rounded edges.
Display: 5.2″ HD IPS display with Full Lamination
Data: LTE CAT4
Performance: Octa Core x 1.5GHz
Rear camera: 13MP, f/2.0
Front camera: 5MP
RAM: 3 GB
Battery (typical) 2800mAh
Dual SIM Dual Standby: Yes
By Ben Garcia