KUWAIT: With a booming retail market and a taste for the latest fashion trends, Kuwaiti based brands are making their mark in the global fashion scene. The country’s high spending power and taste for luxury goods has fueled entrepreneurs to establish local brands that cater to the high demand witnessed by both Kuwait and the region. In Kuwait’s latest fashion news, Boutiqaat, an online beauty platform offering over 700 international, local and exclusive brands, signed an agreement to become the exclusive distributor of Huda Beauty products in the region.
The e-commerce platform has developed a reputation of signing exclusive partnerships with some of the region’s most powerful celebrities and influencers. With its vision of becoming the go to one-stop beauty hub, Boutiqaat offers the trendiest selections in make-up and beauty products. By joining forces with Huda Beauty, Boutiqaat will now offer one of the world’s fastest-growing beauty brands launched by the infamous beauty blogger and businesswoman, Huda Kattan. Since it was established in 2013, Huda Beauty has been expanding rapidly on a regional and international scale and has also become the top beauty Instagram account with over 26 million followers.
When asked about the exclusive agreement, Abdulwahab Al-Essa, co-founder of Boutiqaat, said, “At the core of our business model, we are keen to offer our customers with the latest fashion trends in exclusive and mainstream cosmetics in the region. Our goal is to develop an innovative platform offering the latest beauty brands while providing influencers with an e-commerce platform to offer their followers with their exclusive product lines.”
Co-founder Al-Essa continued to say that the beauty hub has been progressively developing its platform to meet and exceed customer demand, now offering a variety of over 25,000 products from all over the globe with delivery across the GCC. The platform also offers customers a full-fledged user experience with the option to catch up on the latest make-up tutorials, as well as provide an access point to connect customers with their favorite brands and celebrities through social media.
When asked about the platform’s strategic direction, Al-Essa added, “Our goal is to only offer the latest in beauty and fashion products but also to provide our customers with an unrivaled user experience by anticipating their wants and needs when it comes to the cosmetics industry. This requires keeping our customers updated with the latest new, providing valuable research backed by a passionate team who is highly dedicated in providing access to the latest fashion trends, tips and expert advice. Our team at Boutiqaat has been successful in anticipating the need of our current customer base and will continue progressively to develop our platform while adding new beauty products as we continue to grow.”
The beauty industry is expected to witness a massive increase through the support of social media and digital platforms. The expected increase is estimated to be around $32.2 billion by 2025. In terms of the Middle East, the market has seen growth at a rapid pace in comparison to other regions around the world within the beauty and cosmetics industry. The retail sector is witnessing higher levels of consumer demands for beauty and personal care products and are contributing towards developing the market.