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Brand Finance ranks Zain as ‘strongest brand’ in Kuwait

KUWAIT: In a recent report, leading UK based valuation and strategy consultancy Brand Finance, has ranked Zain as the strongest brand in Kuwait with a rating of AA+ and brand value of $2.74 billion, reflecting an annual increase of 14%.

This much-improved brand valuation was attributed to Zain’s strong revenue, profit and customer growth; its pioneering leadership in 5G technologies and digital innovation; expansion of ICT services including managed cloud; thought-provoking and popular creative campaigns; and its concerted efforts in Sustainability, Diversity, Equity and Inclusion initiatives that has reinforced the company’s reputation as being one of the most exciting, progressive, and inclusive companies to work for.

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