DUBAI: The CEO of Kuwait Flour Mills and Bakeries Company, Mutlaq Al-Zayed, announced on Tuesday, that the company plans to open a new branch in Dubai in the form of a boutique as part of its ambitious expansion plan locally, regionally and across the Gulf.
Al-Zayed emphasized in a statement to the Kuwait News Agency (KUNA), during the company’s participation in the ongoing Kuwaiti-Emirati Week in Dubai, that the company is committed to ensuring that its boutique branch maintains the highest level of quality, offering fresh products similar to those provided in Kuwait.
He noted that the company currently operates six branches in Saudi Arabia and has been present in the UAE market “commercially” for 15 years. Al-Zayed pointed out that the relationship between Kuwait and its Gulf neighbors should continuously evolve to enhance mutual interests and regional integration.
Regarding the company’s participation in the Gulf Food Exhibition (Gulfood) in Dubai on February 17, he confirmed that the company is eager to be part of the world’s third-largest exhibition of its kind, alongside 6,000 other companies. He also mentioned that the company’s participation will be in one of the most important halls at the exhibition, showcasing both its existing and new products.
On the company’s local expansion plans, Al-Zayed announced the intention to open a boutique in the Mubarakiya area this month, which will offer fresh products and coffee.
He explained that the opening aims to keep pace with developments in marketing, production, and target demographics, particularly the youth.
Al-Zayed also mentioned a forthcoming collaboration with both public and private sector entities, including Kuwait Airways, to organize an event at the Kuwait International Fairgrounds in Mishref to highlight the importance of food security in supporting the national economy.
Regarding the Kuwaiti-Emirati Week, Al-Zayed emphasized its significance as an important platform for exchanging ideas, sharing experiences, and presenting ongoing projects between the two countries, with the aim of developing or launching new initiatives that will benefit their shared interests within the Gulf framework. — KUNA