KUWAIT: The Embassy of Canada to Kuwait welcomed a group of eight Canadian companies as part of a Taste of Canada Trade Mission to Kuwait on 15 February 2023. The aim of the trade mission was to introduce premium quality Canadian beef for the first time in Kuwait, as well as a variety of premium seafood from some of Canada's top suppliers, and other quality Canadian ingredients, spices and organic products.

The Embassy of Canada partnered with Prime Cuts and Waldorf Astoria Kuwait. The Taste of Canada Trade Mission program included an Open House and Product Showcase at Prime Cuts - Arabella, which brought together executive chefs, food buyers, wholesalers and distributors from Kuwait's leading companies. The day culminated with an exclusive dinner featuring a special Canadian-inspired menu at Waldorf Astoria's AVA restaurant. Invitees included chief executives, industry leaders, chef-owners, culinary experts, and prominent food bloggers and influencers.

Canada's Ambassador to Kuwait, Aliya Mawani, stated "The Taste of Canada Trade Mission is an important platform to promote Canadian agri-food products. It's great to be able to celebrate the introduction of Canadian beef in Kuwait for the first time, and I am very pleased to have some of Canada's top suppliers here in Kuwait. Canada provides a variety of wholesome and healthy products to satisfy the most sophisticated appetites around the globe."

Abdalla Al-Muzaini, CEO/Partner of Prime Cuts, stated "Prime Cuts is honored to be partnering with the Canadian Embassy in celebrating this special, first-ever "Taste of Canada" event, reflecting the strong bilateral relationship between Kuwait & Canada. We are truly excited to introduce new Canadian products to Kuwait!"

Kemal Sirtikirmizi, General Manager of Waldorf Astoria Kuwait, stated "We are proud to host this year's "Taste of Canada" event for a culinary collaboration between the Embassy of Canada and Waldorf Astoria Kuwait, taking us on a gastronomical tour with the finest Canadian ingredients prepared by our world-class Chefs."

The participating Canadian companies in the trade mission included: A Spice Affair; CanMar; Floating Leaf Fine Foods; Gidney Fisheries; Lobster PEI; MadeGood; Moncton Fish Market; and Prairie Halal Foods. The Taste of Canada Mission was sponsored by the Embassy of Canada to Kuwait; Agriculture and Agri-Food Canada; Canada Beef; and the Ontario Ministry of Agriculture, Food and Rural Affairs.