EMC launches wave of new tech – New products and services to modernize data centers

Chairman, president, and CEO of EMC Corporation Joe Tucci (left). Michael Dell, founder, chairman and CEO of Dell (Right), during EMC world Summit.
Chairman, president, and CEO of EMC Corporation Joe Tucci (left). Michael Dell, founder, chairman and CEO of Dell (Right), during EMC world Summit.

LAS VIGAS: EMC Corporation has announced multiple new modern data center products and services fundamental to customers’ modern data center transformation initiatives. This transformation is leading to complex data center priorities: maintaining traditional business applications as efficiently and in a low-cost manner as possible without compromising service integrity, and using those savings to support next-gen application development needs.

Each requires different investments, which largely come from the same (typically flat) IT budget. The first step toward balancing these conflicted IT priorities is to modernize the infrastructure on which IT is built. EMC introduced the new EMC Unity family of all-flash storage; Virtustream Storage Cloud platform; EMC MyService360 service-centric online dashboard, EMC Enterprise Copy Data Management (eCDM) and ViPR Controller 3.0.

“The IT industry is in a state of massive transformation, resulting in both disruption and great opportunity. Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernizing the data center in order to support the development of new applications and advance their digital agendas. Some are doing all of this simultaneously. The products and services announced today will help advance the customer’s journey to build a modern data center in order to thrive as a digital business,” said David Goulden, EMC Information Infrastructure CEO.

EMC Unity

EMC has declared 2016 the Year of All-Flash for primary storage, and EMC expanded its market-leading all-flash portfolio with the new EMC Unity family of storage arrays. The new all-flash array, ideal for small and medium-size IT deployments, sets the new standard for simplicity, affordability and flexibility. It is available in all-flash, hybrid, converged and software-defined configurations and is designed to help customers make an affordable and simple transition from disk to flash.

EMC Unity offers cloud-like proactive management and monitoring through a modern HTML5 task-oriented interface that leads the user through daily operations and integrates with VMware and Microsoft ecosystems for easy third-party management. It features new Proactive Assist capabilities designed to give IT control, visibility and automated management of Unity storage systems.

With 3X the performance of EMC’s previous generation VNXarrays, EMC Unity can deliver up to 300K IOPS. EMC Unity is purpose-built to deliver value to customers with predictable all-flash performance and enterprise-class features. Since every business has its own unique storage challenges, Unity has been designed to offer greater flexibility and deployment options than competing data storage offerings, with the ability to scale up to 3 Petabytes (PB) and up to 300K IOPS.

Designed for all flash, Unity provides some of the best flash economics in the industry, starting under $18,000. Additional inline data services will be added in the future to further lower effective $/GB cost. Unity also introduces a new level of affordability for customers deploying hybrid arrays, with prices starting under $10,000. Unity provides incredible unified storage density, with up to 80TB of all-flash storage in a dense, 2U array.

Virtustream Storage Cloud

New Virtustream Storage Cloud is a global cloud storage platform offering enterprise-levels of resiliency and performance combined with true web scale. The launch of Virtustream Storage Cloud represents the latest expansion in capabilities for Virtustream which, over the course of the last ten months as an EMC company, has continued to innovate on its core enterprise-class, mission-critical infrastructure-as-a-service platform while enhancing the portfolio with a comprehensive set of managed services capabilities for both on- and off-premises implementations.

Virtustream Storage Cloud is built for the world’s largest enterprises, service providers, and public sector organizations, which need to secure, manage, and store mission-critical data in the cloud. Virtustream Storage Cloud provides a hyper-scale storage platform with enterprise-class resiliency and performance. This new platform has been extensively tested, with underlying elements running successfully in production for several years as the primary object storage platform for a select set of customers managing multiple Exabytes of data, with hundreds of billions of objects under management and an event monitoring system that processes more than 35 billion events per day.

The new Virtustream Storage Cloud offering builds from this hardened and customer-tested base. In addition to availability as a Web-scale object storage platform, Virtustream Storage Cloud provides seamless cloud extensibility for on-premises EMCstorage, providing customers with simple and efficient tiering, long-term backup retention, and cold storage in the cloud, with single-source EMC support. Virtustream Storage Cloud has been designed from the ground up to support a complete range of enterprise use cases. Additionally, organizations soon will be able to deploy Web-scale object storage for cloud-native applications, leveraging a simple, S3-compatible application programming interface.


The new EMC MyService360 cloud-based service dashboard – available at no additional cost to customers registered with EMC Online Support – provides a visually compelling, near real-time visibility into the health and status of a customer’s entire EMC data center environment. MyService360 is built using EMC’s internal data lake and provides powerful analytics and visualization tools designed to improve, enhance and simplify the way customers engage with EMC products to make their jobs easier.

EMC MyService360 is a service-centric cloud-based dashboard, providing near real-time visibility into the status and health of a customer’s EMC data center environment. Supporting hundreds of EMC products, MyService360 provides customers with a highly visual and personalized online capability that consolidates proactive monitoring of EMC systems deployed across a customer’s global enterprise. Available at no additional cost to customers with an EMC warranty or maintenance agreement, the cloud-based service is designed to help IT teams increase risk-readiness and respond with speed and accuracy when fulfilling IT service requests or diagnosing potential issues.

Built on top of a secure, cloud-based EMC Internal Data Lake, MyService360 is designed to modernize the service and support experience for the enterprise. EMC’s Internal Data Lake leverages modern infrastructure using EMC Storage and converged platforms including Isilon XtremIO and VCE VxRack System 1000 with FLEX Nodes, VMware, Greenplum, Pivotal Cloud Foundry and third-party technology to deliver powerful analytics and data-driven visualizations designed to help enable customers to make well-informed IT decisions.

Enterprise Copy Data Management

EMC Enterprise Copy Data Management (eCDM) is an expansion of EMC’s Copy Data Management portfolio which helps customers tackle data sprawl and reduce the cost of storing and managing multiple copies of the same data. eCDM enables customers to modernize their storage and protection strategy with discovery, automation and optimization of copy data to reduce costs and streamline operations. eCDM provides companies with a pan-enterprise solution to monitor, manage and analyze copy data, eliminating the waste organizations will spend storing data on the wrong tier of data or when they no longer need the data all together.

ViPR Controller 3.0

ViPR Controller 3.0 is designed to help customers transition to the modern data center by bridging traditional and cloud native environments to enable business transformation. New updates announced today help customers modernize their multivendor storage environments, with support for over 50 EMC and third-party storage platforms.

By Islam Al-Sharaa

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