KUWAIT: Kalyan Jewellers announced that Fatemah Arafah, an Egyptian national, is the winner of the prestigious Bentley campaign post the mega draw held at its showroom in Kuwait City on November 24. The winning raffle coupon was pulled out by Ahmed Mohammed Al-Hamad from the Department of Consumer Protection, Ministry of Commerce, Kuwait. Kalyan Jewellers has created history for being the first ever jewellery brand to give away a Bentley worth KD 76,500 as a prize in two markets – Kuwait and UAE. N R Venkatraman, Head Overseas Operations, Kalyan Jewellers along with Sheikh Dawoud Salman Al-Sabah and Bader Naser Turki Al-Otaibi was also present at the event.
T S Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “I’m very happy and excited to announce the winner of our Kuwait leg of the Bentley campaign. The core DNA of Kalyan Jewellers is built around customer service and delight. We received an overwhelming response in Kuwait and are thrilled to see that this campaign has been able to infuse high levels of customer engagement in target markets. Kalyan Jewellers strives to be an integral part of the joys and aspirations of our customers to create a closer bond and reinforces our market leadership.”
Fatamah will drive away the coveted Bentley at a special ceremony being organized by Kalyan Jewellers soon. This milestone initiative concluded on November 21 across all Kalyan Jewellers outlets in Kuwait. There has been a similar mega draw for UAE recently. Customers who had made a minimum purchase of KD 75 were entitled to enter the mega draw. Those who bought gold received one coupon, while those buying diamonds received two coupons. A special ‘Scratch and Win’ feature was also built into the coupons, enabling buyers to win an instant prize of diamond jewellery worth KD 65.
Within a short span of time, Kalyan has scaled up its presence in the GCC, with 10 showrooms within UAE and three showrooms in Kuwait. Overall – Kalyan Jewellers has a total of 86 showrooms spread across India and Middle East. The brand has acquired a loyal customer base of over 250,000 customers in a short span of less than two years in the GCC and has been aggressively rolling out a slew of initiatives to establish its market leadership. The company was the first to launch a Goldback credit card with RAKBANK in the UAE. And it is now the first to gift two Bentley Spurs – one in Kuwait and one in the UAE.