KUWAIT: This year, Gulf Bank celebrated girgean with several initiatives, with employees distributing treats to frontline workers, and handing out girgean to passersby in the walking paths in residential neighborhoods – all while being mindful of necessary health and safety precautions. In recognition of, and appreciation for, the continuous efforts of frontline workers throughout the past year, Gulf Bank was keen to have them join in its girgean celebration, distributing baskets of various sweets and treats.
As part of its commitment to sustainability at the community level, and its dedication to the various initiatives it spearheads, Gulf Bank managed to create an atmosphere of entertainment and joy for passersby in the Qortuba and Mishref neighborhoods. The girgean initiative, which took place during lockdown walking hours, consisted of Gulf Bank distributing sweets and balloons to children and inviting them to join a digital girgean game, which sparked notable interaction on social media. The digital girgean game allowed community members to participate in the girgean spirit, with winners receiving valuable gifts from Gulf Bank.
Regarding this initiative, the Manager of Corporate Communications at Gulf Bank, Reem Hasan, said: “As per our annual custom, this year we launched several girgean activities to celebrate one of our favorite holidays. Although girgean may look a little different this year, we still made it a point to engage with our local community in an effort to entertain them and spread the joyful spirit of girgean. We are looking forward to spearheading even more activities that will deepen our relationship with our local community, and we hope that we will continue to engage with them year after year.”
Gulf Bank’s girgean activity is one of the many sustainability initiatives that the Bank organizes and participates in at the community level, with various initiatives taking place during Ramadan. Throughout the holy month, Gulf Bank is also organizing a charity campaign in cooperation with the Kuwait Red Crescent Society to distribute electrical devices to disadvantaged families as part of its social responsibility efforts to support the local community.
Throughout the year, Gulf Bank has remained committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. Gulf Bank’s social responsibility initiatives go hand in hand with international efforts, aligning with the United Nations’ 17 Sustainable Development Goals (SDGs). Also known as the Global Goals, the SDGs were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030.