KUWAIT: Gulf Insurance Group, the leading insurance service providers in the Middle East and North Africa region, was named ‘Insurance Brand of the Year’by the World Branding Awards during a prestigious ceremony held in Kensington Palace, London.
Receiving the award, Khalid Al-Sanousi, Group Senior Manager at GIG said: “We are pleased to win this international award in recognition of our continuous efforts to ensure excellence for our customers, partners and shareholders alike. By elevating our brand value, we seek to achieve our goal to be the number one choice for our customers in all the markets in which we operate. The year 2017 was one of great accomplishments, where we continue to hold triple (A) ratings from S&P, am BEST and MOODY’S. We also received the Mohammed Bin Rashid Al-Maktoum Business Excellence Award 2017. This confirms the efforts of Gulf Insurance Group and its subsidiaries to reflect the quality and excellence of our services through constant innovation.”
Gulf Insurance Group received the same award in 2015. As a brand, Gulf Insurance aims to create greater desirability across the insurance industry, with a primary focus on building long lasting premium quality relationships that are rewarding and based on mutual respect.
The World Branding Forum aims to advance the standards, skills and education of the branding community for the good of the industry and consumers. Winners of this award are judged on three criteria: brand valuation, consumer market research and public online voting. As the leader in the insurance industry in the MENA region, Gulf Insurance excelled in all criteria and was selected as the best brand.