KUWAIT: Kuwait International Bank (KIB) announced the setup of a special booth at the Public Institution for Social Security (PIFSS) with the aim of raising banking awareness and financial literacy among the institution’s employees and visitors alike. This effort aligns with KIB’s ongoing and dedicated initiatives to support the directives and recommendations of the “Let’s Be Aware” (Diraya) financial awareness campaign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in cooperation with local banks.

Mariam Al-Nasser

It also comes as part of KIB’s commitment to its leading role in guiding customers, helping them make sound financial decisions, and protecting the security of their banking data. In this regard, Mariam Al-Nasser, Area Manager of Retail Banking at KIB said: “We at KIB are always keen on actively contributing to initiatives that promote financial awareness in the community. Being present at the Public Institution for Social Security is an extension of our ongoing efforts to educate the public on sound banking practices. We aim to create a community that is well-informed and capable of making secure and smart financial decisions.” Al-Nasser added: “Setting up this special booth is part of our broader mission to ensure that our customers, and the public at large, are aware of how to protect their banking data, understand the importance of saving, and have the knowledge to utilize banking services effectively. The booth featured KIB representatives who were on-site to engage with the institution’s visitors, answer their queries, and provide useful information on a variety of banking topics. The discussions focused on crucial subjects such as managing personal finances and protecting personal banking information against fraud and cyber threats. Additionally, they highlighted the role of banking institutions in financing, particularly Islamic financing.

Moreover, visitors were introduced to our diverse and innovative range of products and services, designed to enhance their experience amid the rapid advancements in the financial and banking sector.” It is worth noting that KIB is committed to its leading and effective role in raising community awareness, which is considered an essential part of its comprehensive social responsibility strategy. The Bank constantly strives to launch initiatives that broadly enhance financial literacy and to participate in events that support the goals of the “Let’s Be Aware” campaign, embodying its main slogan, “Bank for Life”.