KUWAIT: In an effort to expand its coverage, Ipsos MENA, has introduced a new online access panel in Kuwait. Kuwait is the country in the MENA region as part of Ipsos Interactive Services (IIS). The other seven are Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, and Morocco. As of today, the MENA online panel is comprised of over half a million panelists in total.
The new service in Kuwait was launched early July and in the span of two months, Ipsos managed to grow a panel size of 8,000 people.
IIS develops and manages the largest online panels in MENA, in a cost-effective way, giving it access to a vast pool of respondents. These online panels operate swiftly due to their automated processes and real-time monitoring. “In our consistent efforts to provide our clients with cutting-edge tools and methodologies; we are pleased to introduce the first online panel in Kuwait. The Online Panel will bring the flexibility of quicker delivery timelines as well as cost-effectiveness,” says Amir Fahim, head of Ipsos in Kuwait, Qatar and Bahrain, in a statement.
As the industry-leading company in the Middle East, it is our prerogative to stay on top of latest trends by creating innovative techniques, that come in line with our strategy to move to digital, to better service our clients. I am confident that this move will be a step in the right direction for the market research industry in MENA,” adds Joseph Habre, CEO of Ipsos IIS-Operations in MENA.