ShareKUWAIT: Kuwait Finance House (KFH) concluded its integrated national days program which has comprised various activities and events for the customers and the public in its campaign "Kuwait is Precious Forever". KFH has also launched the national days TVC which has gathered record number of views on day one of its launch. KFH organized a series of events, namely the national days related event (Morouj) to share with the customers and the public the joy of national days festivals. KFH presented several valuable prizes during the competitions held for the public including all segments and ages. Several media representatives were present to cover the event which has tremendously attracted the interest of the public.
Kuwaiti Heritage
KFH pavilion witnessed remarkable attendance by the public as it comprised various activities. It hosted officials from (Sadu House) society who have given live courses to the public on the most significant hobbies and handcrafts related to the genuine Kuwaiti heritage e.g.,weaving ...etc. Activities included also the national campaign launched by KFH recently in celebration of the national days titled "Kuwait is Precious Forever".
25,000 visitors
KFH events during national days were not focused in one location. In fact, other events were also held in different locations e.g., PRO-TRUCK event in which KFH played as a strategic partner for the third year consecutively. The event was held in Benaider area amidst a huge public attendance which comprised more than 25 thousand visitors. The event also included the participation of more than 55 enterprises covering international restaurants and cafes and Kuwaiti youth projects. KFH participation in these events depicts its keenness to support the Kuwaiti youth segment which is one of the bank's priorities. KFH has launched several initiatives including "Support Kuwaiti Youth businesses" initiative which has started in 2015 and continuing.
Walk challenge
KFH presented, on the national days festival, the virtual walk challenge "V-FIT" in collaboration with the application V-THRU. Participants received valuable prices after scoring the required number of steps after walking in the same location. Each participant achieving 1000 steps has received a purchase coupon of KD 1/- to use it in the V-THRU application to support Kuwaiti youth businesses participating in the application or participate in the (Kuwait Greening) initiative launched by KFH.
Banking products carrying Kuwait flag
KFH introduced, through its pavilions in various events, one of its products which was launched in February national festivals which carries Kuwait flag (Oasis, Signature - Platinum). The products are eco-friendly manufacturing wise, thus reflecting the inclusiveness of KFH national program in its events and activities in addition to the banking products which it provides to customers. KFH has provided during the event the Mobi Baitak vehicles to facilitate banking services to customers including cash withdrawal and deposit, balance inquiries, change password and other banking services.
'Kuwait is Precious Forever'
The national TVC (Kuwait is Precious Forever) has achieved a record number of views approximating 4 million views on YouTube and other social media. The product has focused, in text and scenes, on enhancing the national identify and maintaining the heritage as part of the social responsibility and KFH keenness to celebrate national festivals with the society.
Outstanding role in social media
KFH accounts on social media channels played a significant role in the national competitions organized by KFH and which have witnessed remarkable attendance by the public and the distribution of various prizes. Also, KFH organized video series on the national days and illuminated its head office with Kuwait flag. KFH has interacted with the public through its branches which have entertained customers during the national day holidays. Kuwait Food dishes and gifts were distributed.
500 customers benefited
KFH organized the (KFH EXIT) event in Benaider area. The event achieved remarkable success in presence of a huge audience. The event included competitions and valuable gifts and the participation of more than 10 Kuwaiti businesses including restaurants and cafes. KFH has favored its customers holding MasterCards with exclusive advantages through its pavilion in the event. KFH provided a special discount KD 4 on any project present in the event in collaboration with V-THRU application. Total No. of KFH customers holding MasterCard who have benefited from the discount approximated 500 customers.
