Kuwait International Fashion Week, the unique event that puts Kuwait on the global fashion map, was inaugurated on Wednesday evening in a glittering event at the Jumeirah Messilah Beach Hotel & Spa, showcasing new styles and fashion surprises.

More than 20 collections for spring and summer of 2018 showcased their designs, featuring 10 local and international designers from Kuwait, Paris, Lebanon, Morocco, Turkey and India, to meet expectations of those looking for fine Arab and International designs. The talented designers who participated at the event were: Diva'ni, Fatima Ismail, Salima El- Boussouni, Christophe Guillarme, Lamsit Fan, Boudi Dib, Pria Kataria Puri, Rasit Bagzibagli, Anfal Al-Saleh and Dagla.

CEO of Kuwait International Fashion Week Rabab Hamadi said that patterns used in many designs combine readymade garments and high-end fashion, and focuses on apparel that is designed according to international fashion standards. She added that one of the event's main goals is to "strengthen Kuwait's role and presence among the fashion capitals of the world, since it has the capabilities, uniqueness and historical style of the Kuwaiti woman."

Hamadi also thanked Jumeirah Messilah Beach Hotel & Spa for its cooperation in hosting this luxurious event on the landmark's unique beachfront in Kuwait. She also praised the exceptional organization and facilitation provided by the Hotel team.

Cars and dresses

Title sponsor Lincoln starred at the event as well, with its latest models exhibited outside the venue, including the 2018 Lincoln Navigator, 2018 Lincoln MKC and 2018 Lincoln Continental while models in the latest elegant garments from local and international designers took it to the ramp.

"We were thrilled to partner with Kuwait International Fashion Week," said Nasr Al-Jairoudi, Al-Ghanim Auto, the Lincoln importer-dealer in Kuwait. "We believe that this is a great opportunity to communicate the Lincoln brand's passion for creativity, design, luxury and craftsmanship to the audiences that share the same affinities. In fact, Lincoln has been gaining market share in the luxury segment globally by putting creativity at the service of the overall experience. Lincoln promises an entire experience, not just the product; just like fashion and all other forms of art. We are proud to feature our luxurious line-up from the Lincoln brand, the all-new Navigator, the Continental and the MKC alongside the designers' collections to all fashion lovers in Kuwait.

The Kuwait International Fashion Week sent several important messages, such as removing the stereotype that Arab countries are filled with conflicts, and to instead show the world that the Arab Worldcan reflect an image of creativity, art, elegance and beauty. Royal family members, VIPs, bloggers, Ambassadors and social media sensations attend this high along with buyers.

Kuwait International Fashion Week would like to thank several leading and important partners who supported the success of the event such as: Brigitte Khoury Beauty and Lounge, Hollywood Smile Clinic, Lotus Clinic, K-Star, RB agency, Saray perfumes, Diet Care, Paparazi Production, beb card, Trunk and Kuwait Times Newspaper as media partner. The event was covered by Adel Al-Faresi, Paparazi Production.

By Sahar Moussa