Under strategic sponsorship of Zain, leading provider of digital services in the Kuwait

KUWAIT: As part of the current preparations for organizing the Kuwait's largest exhibition 'Kuwait Tech Expo 2020,' a press conference was held yesterday at Jumeirah Hotel with the participation of Hamad Al-Matar, External and Internal Relations Department Manager at Zain Telecommunications Company, and Abdelfatah Samara, CEO of UCS Group, the organizing company and the presence of various media representatives.

Addressing the guests, Samara said that organizing 'Kuwait Tech Expo 2020' is prompted by Kuwait's active interest with the telecommunication and technology sector and its desire to build up its ability services and perform all kinds of transactions to Kuwaitis and expatriates in a smooth and easy manner.

Samara emphasized at the press conference on the importance of the telecommunications and technology sector as a basic building block in the progress and prosperity of "our beloved country, Kuwait." He lauded the sector's contribution to transforming Kuwait into a regional financial and trade center by the year 2035; considering the Expo to be an effective way to achieve this goal. Furthermore, he added, the Expo comes in line with the state's expanded efforts in providing its services through mobile phone applications and electronic applications.

Meanwhile, Matar, External and Internal Relations Department Manager at Zain Kuwait stated: "We are delighted with Zain's strategic sponsorship of 'Kuwait Tech Expo 2020,' which is one of the largest specialized events in the technology and telecommunications sector in the State of Kuwait; and we hope it will contribute to providing effective solutions to the various state entities to serve the needs of society from Citizens, residents and institutions in a more effective way."

Matar explained: "Zain's sponsorship comes to confirm its commitment to be present in different activities and events that contribute to the development of the national economy and achieves the developmental goals of the country, especially those related to the telecommunications and technology sector. Whereby today, the whole world is undergoing a process of digital transformation, and we are ready to be one of the key factors in the success of the digital transformations that Kuwait is going through."

Matar added: "Through our special booth at 'KuwaitTech' we will be showcasing demos of the latest innovative technology solutions to enable a smart life, a secure society and a highly efficient business sector which are based on the main seven pillars of Kuwait development plan which emanates from the vision of His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, may God protect him, to see 'A New Kuwait' by 2035, whereby Zain consider itself a key partner in achieving the goals of this plan."

Matar concluded: "We hope that our participation today reflects Zain's key role as a leading national company in interacting with various planning and developmental projects that contribute to the advancement and prosperity of Kuwait at all levels, especially as it represents the Kuwaiti private sector which is considered a strategic partner in the country's development plans yet even one of its main pillars. We wish all the best to our colleagues in the organizing committee."

Speaking on a related context, UCS Group CEO stated that the Expo's objectives include finding a common platform for decision makers and companies and individuals in the field of telecommunications and technology, creating opportunities for specialized companies and establishments to know more about the projects and opportunities that are available in addition to finding the most appropriate mechanisms for communication through the display of the company's products and services at the Exhibition, thereby contributing to the development of infrastructure for the various developmental projects.

Describing KuwaitTech Expo 2020 as the only and largest specialized in telecommunications, technology and electronics, Samara said that the Exhibition activities will start from the 6th to 9th of February 2020 at Kuwait's International Fair ground, praising the positive response from government sectors, local and international companies to participate in the Exhibition.

Samara pointed out that the Exhibition is divided into two events at the same time. The first event is 'Kuwait International Technology Show' which is the largest B2B show giving specialized companies the opportunity to showcase their latest products and applications and paves the way to discuss, exchange ideas and information about the telecommunications and technology industry, information systems, smart applications in addition to the exposure to the latest strategies and building partnership with the major participating companies through face-to-face meetings with leading decision makers, researchers and professionals within this sector. The second event is the 'Kuwait Tech Shopper' which is the only exhibition specialized in direct sales of telecommunication gadgets, smart phones, electronic devices and their accessories. This event will provide a unique opportunity for all specialized companies to be present and interact directly with the public and present some exciting offers. In addition, both Kuwaitis and expatriates will experience a good platform to compare between brands and benefit from the reduced-price offers.

In conclusion, Samara highly valued Zain's sponsorship of the Exhibition activities, adding that being one of the biggest national companies and a leader in the field of electronic and digital services, Zain's sponsorship is prompted by the company's keenness to have an effective participation in specialized activities that benefit Kuwait and contribute to the development of the national economy.