Kuwait: Fantasy World announced the launch of The Edge Department at its Al Rai store. The Edge stands for Eclectic Designer Gifting Excitements, it is the hub for the most innovative and unique gifting items targeted for adults. Fantasy World is known to be a trendsetter and market leader due to the international product range it offers.

Fakhri Al Balki, Fantasy World's Retail Manager, commented, "We have observed that as children run around looking for their favorite toys and trying out new ones, while parents and their adult siblings wait for the kid of their family. Initially they are excited to enter the store but it starts draining them down as time passes by, The Edge was developed to maintain the excitement of these adult siblings and parents by giving them an experience of the most unique gifting ideas, and offering them product ranges hand-picked from around the world which is not easily accessible in the local market. Initially, The Edge was only available at The Avenues. After customers' constant requests, Fantasy World now opened the division in its Al Rai store. This verifies our continuous efforts to listen and cater to our customers' wants."

The Al Rai store has a sentimental value to many customers, upon entering the store customers will experience a feeling of nostalgia, through the past 20 years the children that had been shopping as kids for their favorite toys, can come now to the very same store and shop as adults in Fantasy World's The Edge department and still experiencing the same excitement while shopping around for the most unique gifting ideas available at The Edge department.

Yousuf Anabtawi, Fantasy World's Social Media Specialist, commented, "Products offered in this division are very unique, some are designer-made products, some technological-wonders, and some state of the art, they allow the gift giver to be remembered by the uniqueness of the product they have chosen as a gift. The Edge products are hand-picked from around the world keeping in mind the tastes of Kuwait."

Talking about products The Edge has some distinctive products like the CTX Virtual Keyboard and the FoneBud. CTX Virtual Keyboard is one of the most innovative products available. It projects a laser beam keyboard on any flat surface to transform it into an instant work station for your mobile. The laser keyboard can be easily connected to any smartphone, enabling the user to text at a faster rate on WhatsApp, blogs, email and social media channels. The FoneBud is a Bluetooth device that aims to prevent individuals from placing their phones directly against their head. This product has a multi-functional purpose as it incorporates a power bank, remote for the mobile device camera, LED-light and an audible range detector in case an individual loses his/her phone.

Customers are invited to visit Fantasy World's Al Rai store to know more about new product releases featured in The Edge Department. Customers may also visit any of Fantasy World's social media platforms, Facebook (fantasyworldtoyskuwait), Instagram(fantasyworldtoys) and YouTube (fantasyworld Kuwait).