KUWAIT: LuLu Hypermarket, launched a week-long celebration of high-quality Italian foods and products at the Italian Week 2022 promotion. The promotion which ran from Oct 12-18 across all the outlets of LuLu Hypermarket in the country was inaugurated at the Egaila branch of LuLu Hypermarket on Oct 12 by Italian Ambassador Carlo Baldocci, in the presence of the hypermarket's top management in Kuwait and a large gathering of shoppers.

When it comes to setting global trends in art, design, fashion and food, Italy is undoubtedly an acknowledged and valued leader whose products are often envied and imitated worldwide. Products from well-known Italian brands were available at discounted prices during the promotion period. Among the renowned Italian food brands that have become household names in Kuwait are items such as Barilla pasta, Lavazza coffee, Nutella hazelnut cream, and Ferrero chocolates and confectionaries.

In addition to enticing prices on Italian products, the week-long festival also highlighted the passion that all Italians have for good food, with specially designed food stalls in the hypermarket offering shoppers authentic, nutritious and flavorsome Italian street foods.

Adding further dazzle to the promotion were large cut outs and images of traditional Italian monuments that underlined why Italy continues to be a leading travel spot for people in Kuwait and around the world. A display of traditional Italian dance performances added to the appeal of the Italian Week 2022 promotion, with shoppers captivated by the color, energy and music of these artistic demonstrations.

The Italian Week 2022 reiterated LuLu Hypermarket's continued commitment to providing shoppers with an unrivaled shopping experience, while offering high quality products from around the world at exceedingly competitive prices.