MAX, the largest & most trusted value fashion brand in the region, has announced the launch of its latest collection for Winter 2016 for men, women and children. The new collection borrows its theme from the fashionable bygone era of the 1970s, and is available across all MAX stores in Kuwait.

The collection features a range of apparel and diverse color palate that epitomize the casual style of daytime and the classic sophistication of the evening. The range for ladies, has adopted a relaxed look to capture the beautiful spirit of the winter season.

The focus is on rich browns, ochres and camel tones and muted greys. There is a hint of midnight blue offering an urbane statement and the use of teal and dark espresso brings depth to the collection. This season also sees the return of the layered look, with longer hemlines and belted waistlines paying homage to the classic silhouette. Furthermore, the line between casual and formal attire is blurred, with luxury applications such as embellishment and dulled metallic adding appeal to daywear items. The men’s range of smart casual styling reverberate the retro theme.

The collection has a relaxed feel, accentuated by comfortable shapes and cuts that have continued to be a trend for the past couple of seasons. The combination of gunmetal and lumberjack red has become an essential theme color for the season. Harmonized with the fashion range for women, camel brown emerges as an important accent tone for menswear. The collection embodies casual understatement with pine green and an injection of mustard yellow adds brightness and vitality.

The fashion collection for children features fun hues of sour green, teals and rusted woodland dark hues. There is quilt detailing in dresses, trousers and skirts, suggesting a strong comeback of the 70s fashion era. The Winter 2016 clothing line is now available in store from today across Kuwait.