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KUWAIT: As part of its ongoing efforts to support and encourage local sports initiatives, McDonald's Kuwait recently sponsored (Diamond Sponsor) the Sporty International Championship, which was held at Boulevard Football Grounds during the period from February 24th to February 26th. This youth football tournament was organized byCreative Sports Center, and was held under the patronage of the Minister of State for Youth Affairs, Khaled Nasser Al-Roudan, and the Public Authority for Sports.

The Championship was the first of its kind to take place in the region, bringing together 16 teams from across Europe and Middle East - including teams from the Kuwait, UK, Bahrain, Saudi Arabia, Lebanon, Jordan, Palestine and Egypt. At the end of the thrilling three-day competition, the final match took place on February 26th between Al Arabi from Kuwait and Al Ahli from Saudi Arabia, and was attended by Dr Hmoud Flaiteh, General Director at the Public Authority for Sports, and Ahmed Medeth, Chairman of the Organizing Committee for the Sporty International Championship. After an intense match, Al Ahli nabbed the final championship title winning the game with a score of 1-0.

Speaking about the sponsorship, Sherif Coutry, Marketing Director at McDonald's Kuwait, said:"Sports continues to be an integral part of the McDonald's culture, and we have always been committed to raising awareness of the importance of sports in people's daily lives. In fact, promoting an active and balanced lifestyle is truly a core component of our philosophy at McDonald's."

Coutry further added: "We at McDonald's Kuwait are proud to be a Kuwaiti owned and operated company, and we are extremely proud to be a part of the local community. Therefore, as part of our efforts to give back to this community, we devote special attention to supporting and encouraging the local sports culture. Throughout the year we spearhead several of our own sports initiatives and we also seek to support and sponsor a diverse range of local sporting programs and events."