Officially released on July 21st, 2016, “9arat” is an album by hip hop artists Flipperachi (Bahrain) and Daffy (Kuwait), both of whom are signed to Outlaw Productions. The album release will follow the surprise drop of the music video of the single “EeLaa” by Flipperachi on July 6, which features several familiar faces from the region and has passed 1 million views on YouTube three weeks after its release.
“EE LAA” has also topped the iTunes MENA top 10 songs charts, hitting the No.1 spot on both the overall chart and the hip hop chart after a day of its release A fusion of hip hop and elements of Arabic music, “9arat” introduces a new sound to the local and regional music scene.
The mixture of sounds makes the album stand out to an international audience while still being locally relate-able. The content of the album is varied and includes lyrical rap songs, humorous hip hop tracks, soulful RnB, and club bangers, including hit single “Samboosa”.
The album is produced and mixed by Bahraini hip hop music producer and Outlaw Productions’ founder, DJ Outlaw. It also features the work of a couple of regional and international producers and songwriters including Trippy The Astronaut, Kajmir, and Lil Eddie who has written songs for the likes of Usher, Janet Jackson, and Jessie J among others.
The mastering of the album is done by world-renowned mastering engineer, MazenMurad from Metropolis Studios, London, who has mastered major albums for Sade, M.I.A, Bj?rk, Muse and The Rolling Stones to name a few. The album is now available for preorder across all digital stores, including iTunes US, Spotify, Google Play, Tidal, and more. Physical copies can also be purchased at Virgin Megastore, Bahrain City Center on Sunday, July 24th.