Mijbil Al-Ayoub honoring winners at the end of the Triathlon.

KUWAIT: Ooredoo Kuwait concluded the Flying Start Triathlon sport activities last Saturday with great success, and is a reflection of Ooredoo's strategy enabling youth and supporting them in reaching their potential The triathlon is considered to be the biggest races in the Middle East, and the goal today is to create a new sports culture built on ethics, discipline, and sportsmanship. During the final ceremony, the winning participants were inaugurated and were awarded valuable prizes based on their ranks in the Triathlon. Ooredoo Corporate Communication Senior Director Mijbil Al-Ayoub was also awarded during the ceremony, for Ooredoo strategic partnership with to the Flying Start Triathlon and also for the commitment and full support given for the youth in sports and many other activities that go in line with the company's CSR values.

Commenting on this, Al-Ayoub noted that Ooredoo and the Flying Start Triathlon both believe in enabling youth and supporting them in reaching their potential, which is one of the biggest pillars of the company's CSR strategy. He added: "This strategic partnership goes in tandem with our belief in supporting youth initiatives and athletes in Kuwait. We are proud to be sponsors of the Flying Start Triathlon, and we wish all the participating athletes the best. We are especially proud of our young athletes that we sponsor, such as Kuwaiti champion Abdulaziz Al-Rashed, and Kuwaiti athlete Najlaa Al-Jeraiwi who represented Kuwait in the Asian Games this year."

The Flying Start Triathlon activities were kick started with the Pasta Party in the Green Island, in which many famous restaurants participated in offering their delicious meals to help the athletes with their carb loading in order to help them fuel up and build more energy before the big race. The first sports activity that was held is the kids Duathlon that targeted children ages 4 to 12 years old that competed in a fun run and safe cycling race. The race was a first of its kind in Kuwait, where the Flying Start Duathlon created a friendly and safe sports environment for the children to compete in a running and cycling race. The second and main sporting event was the Flying Start Triathlon targeting participants' ages 18 years and above, that that gave hundreds of professional athletes and amateurs the chance to join a professional running cycling and swimming race located in the Green Island.

It is considerable to mention that Ooredoo had also sponsored and supported their brand ambassador, young Kuwaiti athlete Abdulaziz Al-Rashed that recently won the Xterra Offroad Triathlon in Tahiti. Al-Rashed was the only Arab contestant to win this title. Ooredoo also proudly sponsored the Kuwait National Flag Ball Team during the Asia Cup, which was held in the Philippines. The team played against Vietnam, Korea, Japan, Thailand, and the Philippines. Kuwait National Flag Ball Team was the first Arab team to participate in such an international competition in this sport.