RUMAH, Saudi Arabia: Saudi women, in a first for the conservative kingdom, have paraded their camels in a beauty pageant for the prized “ships of the desert”. “I hope today to reach a certain social standing, inshallah (God willing),” said Lamia Al-Rashidi, 27, who participated at the weekend contest in the Rumah desert northeast of the capital Riyadh. The event, part of the prestigious King Abdelaziz Festival, was previously a men-only affair.

“I’ve been interested in camels ever since I was little,” said Rashidi, whose family owns 40 camels. “Once this event was opened to women, I decided to participate,” said the young woman, wearing a black face covering and with a colorful shawl over her shoulders. The top five in the field of about 40 participants in the women’s event went home with total prize money of one million riyals (about $260,000).

The camels’ beauty is judged on several criteria, but the shape and size of the lips, neck and hump are the main attributes. In December, several participants were disqualified because their animals had undergone botox injections. In a parade at the event on the red sand track of Rumah, women in black on horseback rode ahead of men in white robes on camels as male musicians, some with swords, danced to the beat of drums.

Saudi Arabia is seeking to diversify its economy away from oil, investing heavily in the tourism, entertainment and sports sectors. The shift has enabled women to get behind the wheel and take part in mixed-gender settings. “Women have always been an integral part of bedouin society. They owned and looked after camels,” said Mohammed Al-Harbi, a manager of the festival. Women’s participation was in keeping with “the historical heritage” of Saudi Arabia, he told AFP.

Munira Al-Mishkhas, another participant, chimed in: “Camels have been a part of us for a long time, but staging a contest for us (women) is a big step forward.” At just seven years old, Malath bint Enad was the youngest contestant and her animal won third prize. Her proud father, a 35-year-old camel dealer who said he owns more than 200 beasts, was very pleased with the entrance of women.

“This will increase enthusiasm for the festival and increase the value of the camels,” said Enad bin Sultan, clad in traditional costume and red-and-white keffiyeh headdress. The 40-day festival, which kicked off last month, is an annual bedouin event that lures breeders from across the Gulf with total prize money of up to $66 million.

Meanwhile, authorities in Saudi Arabia were investigating yesterday after a samba performance by dancers some considered too scantily clad for the conservative kingdom, which has been diversifying its entertainment options. Over the past week videos on social media have shown three foreign samba dancers displaying their moves in a main street of Jazan, in the southwest.

The women, who were taking part in the Jazan Winter Festival, wore colored feathers emblematic of the Brazilian tradition with their legs, arms and bellies uncovered. But they did not show as much flesh as samba dancers during Rio de Janeiro’s annual carnival parades. State-run El-Ekhbariya TV aired footage of the festival but blurred images of the women.

“Shows are for entertainment, not to attack good ways and to go against religion and social morals,” one Jazan resident, Mohammed Al-Bajwi told the channel. On social media many others were indignant, demanding punishment for those responsible for the event. One Twitter user, Ahmad Al-Saneh, said however that he did not consider the dancers’ dress excessively immodest. In Saudi Arabia, most local women still wear traditional cloak-like robes in public.

Faced with the conservative backlash Jazan’s governor, Prince Mohammed bin Nasser, early Saturday ordered an inquiry and “necessary measures to prevent all abuse.” He did not elaborate. For the past five years Saudi Arabia, where two-thirds of the population is younger than 30, has been introducing a wide range of entertainment and sporting events from music concerts to cinema and a Formula One Grand Prix auto race. – AFP