On the sidelines of the Kuwait edition of “Splash Island Collection Preview”, Kuwait Times spoke with Raza Beig, CEO Splash & Fashion Director Landmark Group, to get the latest updates. Beig said Splash is happy to launch an exclusive limited-edition collection in collaboration with four regional designers for the first time in Kuwait, adding that the roadshow started in UAE, then headed to Oman, Bahrain, Kuwait and Saudi Arabia.
He noted that throughout the fashion journey, Splash is trying to provide designer fashion at affordable price points. “The Splash Ramadan collection 2019 is a special edition where it represents Middle Eastern style to wear during Ramadan visits. The first of regional designer collaborations to come from Splash is with Essa Walla, Aiisha Ramadan, Ken Ferns and Nina Zandnia.”
Beig revealed that fashion show has a variety of fabrics and colors and a good organic collection, where 40 percent of the collection is 100 percent organic and sustainable. “I have been working with Splash for 26 years now, starting as a store manager. In all those years, Splash always tried to provide good quality at reasonable prices. We still have products at the same price for 25 years, although we added more quality because we understand that not everyone can afford to look good. That is why we stayed with this philosophy. We change the trends and keep our products updated with the season’s fashion,” he said.
Beig pointed out that Splash’s future plan is to not only expand in the GCC market, but also globally, “It may take one or two years, but we are on the path. We are making plans now in China, UK and Egypt.” Regarding his visit to Kuwait, Beig said: “I have always loved Kuwait – my understanding of fashion comes from Kuwait because when I came 25 years ago to Kuwait for the first time, I was surprised by their understanding of fashion. My fashion introduction came from Kuwait, and this is a special market for me. The Kuwaiti market is in third place after Saudi Arabia and UAE.” Splash currently operates over 220 stores and 55 brand stores across 14 countries, and 34 ICONIC stores across KSA, UAE, Kuwait, and Qatar.
By Faten Omar