KUWAIT: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced, in an effort to raise awareness on men’s health issues, the launch of an interactive and engaging campaign during the month of November. Holding the title ‘Move for Movember’, the campaign aims to educate employees and the public on different methods men can adopt into their lifestyles to maintain their health and fitness levels.
Recognized worldwide as the awareness month for prostate cancer, stc released a statement indicating that the multifaceted campaign, led by Public Relations Specialist, Yousef Al-Maqroun, is organized under the #Because_We_Care umbrella. The campaign will run through the month of November, focusing on informing the public through tips and valuable information on ways to stay healthy and fit. To achieve this goal, the company is launching a full-fledged campaign on its digital platforms to support the cause while shedding light on the battle against this disease.
Additionally, stc stated that it is simultaneously launching an internal competition under the ‘Move for Movember’ initiative. The competition draws employees to register their daily and weekly step counts through any fitness application or device and send their data to the dedicated team within the corporate communications department at stc responsible for this staff initiative. Upon submitting their movement for the period, the employee with the highest step counts recorded at the end of each week throughout the month will receive a special prize.
stc highly values its employees, and in line with the ‘Move for Movember’ the company produced a video that comes close to the heart of the stc family dedicated to an employee who survived prostate cancer. The video captures the employee’s journey as he battled the harmful disease and heroically became cancer-free.
Raising awareness on widespread causes and health related issues comes as a key pillar in stc’s corporate social responsibility (CSR) agenda. stc’s contribution and dedication in spreading awareness on health-related issues over the years has been a continuous and ongoing commitment that the company stands by to support the community.
stc continues to build on its CSR framework, focusing on causes that affect societies both worldwide and locally. The company launched this campaign with the goal of not only spreading awareness to the public regarding this harmful disease, but also to engage its employees in entertaining activities that promote adopting a healthier lifestyle. Considering the global pandemic the world is currently facing, stc values the importance of raising awareness on such diseases that impact the lives of individuals on a daily basis and may disrupt their lifestyles.
stc concluded: “We will continue to contribute, organize and participate in activities that will offer customers, employees and our society actionable guidance and valuable information that we believe will create a positive impact for our community. Prostate cancer is one of the most common cancers among men, yet it is also one of the most treatable if detected at an early stage.”