Charm, atmosphere and pure relaxation are the insignia of the Swiss luxury hotels and destinations. Hospitality and tradition blend seamlessly with modern infrastructure and distinguished elegance, inspiring architecture and refined design. Guests can indulge their senses, sample the finest cuisine, and buy exclusive brands in stylish shops surrounded by beautiful landscape and green nature.
Furthermore, various luxurious activities such as the peak walk on Glacier 3000, an exclusive ride in the VIP gondola to Jungfraujoch, shopping in Geneva, Lucerne as well as Zurich, or dining in the many exquisite restaurants in Montreux Riviera are not to be missed. In its newly launched brochure, Switzerland Tourism is presenting its six most exclusive destinations as well as 16 of its most luxurious hotels.
Luxury watch shopping in Geneva
Geneva is driving its guests through glamourous shopping sites that offer a myriad of international high-end brands. For example, the Rues Basses shopping square, which features designers such as Burberry, Cartier, Bulgari, Harry Winston, and others. While on the rue du Rhône, one of the city’s most luxurious locations, visitors can explore Tiffany & Co., Louis Vuitton, Gucci, Versace, Chanel, Dior and many other sought after fashion names, not to forget the timeless watches in the city that identifies with horology, where brands like Omega, Patek Philippe, Montblanc, Bucherer, Jaeger-LeCoultre, Piaget and others call Geneva their home.
The luxurious Bahnhofstrasse in Zurich
The Bahnhofstrasse is one of the most luxurious shopping areas of the world and offers everything that fans of Swiss quality craftsmanship desire. Renowned watch and jewelry boutiques, such as Beyer and Bucherer, are rowed up like pearls on a necklace. Of course, world-famous fashion labels, including Louis Vuitton, Hermès, Loro Piana, Dior, Burberry, and more, can also be found here. In addition, the city’s finest confectioneries, galleries such as Hauser & Wirth or Gmurzynska, as well as various luxury hotels are at home on the Bahnhofstrasse. Exclusive, tradition-steeped Swiss department stores, such as Grieder, Jelmoli, and Globus, complete the pleasurable shopping experience on Zurich’s prestigious boulevard. Directly at Zurich Airport, another shopping paradise for the style-conscious has been created. Besides shopping, visitors can also taste the one-of-a-kind chocolate from Läderach or dine at the Sablier Rooftop Restaurant & Bar.
Luxury shopping in Lucerne
Switzerland is known as the land of chocolate, cheese, and watches. The handcraft of watchmaking has more than 100 years of tradition in the Alpine republic. In Lucerne’s old town, the boutiques of Bucherer, Embassy or Gübelin welcome friends of Swiss precision craftsmanship with open arms. Quality products from the Rolex, Breitling or IWC Schaffhausen brands make visitors’ hearts beat faster and impress with their classically timeless designs. If you want to spend a royal night in Lucerne, you can stay at the Hotel Schweizerhof, where Queen Elizabeth II of Great Britain has already been a guest.
Health clinics and gastronomic restaurants in the Montreux Riviera
The Swiss Riviera can boast on a myriad of renowned clinics at the cutting edge of healthcare and premises fully dedicated to wellbeing and health. The area hosts no less than six wellness & spa centres, one vinotherapy pop up spa and four clinics all offering a serene environment conducive to healing. Leading specialists in rejuvenation treatments, rehabilitation and cosmetic surgery bring their skills to the fore to ensure their guests’ welfare. As an exquisite supplement the destination also counts three restaurants totalling 3 Michelin Guide stars and 27 restaurants listed in the Gault&Millau guide.
Exclusive VIP Offer on Jungfraujoch
The new Eiger Express tricable gondola takes visitors from Grindelwald Terminal to the Eiger Glacier station in just 15 minutes. With a direct transfer option, guests will reach the Jungfraujoch – Top of Europe in only 45 minutes. Guests can enjoy sparkling beverages at the Platinum Lodge and then board the exclusive VIP Eiger Express gondola. At the Top of Europe, an exclusive visit to the Ice Bar will wait for the VIP guests. A Jungfrau Railways tour guide will be accompany the guests along their adventure.
Adventure on Glacier 3000 in Gstaad
Gstaad is considered one of the most luxurious destinations in Switzerland. Visitors experience top quality and diverse services in all areas. Alpine authenticity, proudly maintained traditions, and a touch of glamour give the destination a special flair and make Gstaad so refreshingly different from the rest of the world.
The only suspension bridge in the world that connects two mountain peaks is not to be missed. It is called Peak Walk by Tissot and can be found at Glacier 3000. The bridge offers a stunning view onto the Alps and far off into the distance, which is certainly a memorable adventure.