It is a disease infecting people who only see perfection in materialistic things and glorify and respect  those with full pockets while they marginalize and look down upon people who seem not to belong to the 'High Class.' For them, the appearance of loftiness is elegant while those with poorer appearances are nothing more than a filthy commoner. Such beliefs and images have unintentionally invaded our minds and one way or another, we tend to strongly believe in them.

Unfortunately, such outdated classifications have contributed in creating a superficial immature society and this snobbishness has virally infected our own children because we brought them up with the excuse of not depriving them of anything. The more this snobbishness and love of appearances increases, the less appreciative man becomes for all the blessings he already possesses and to all the things around and gradually turns into an irresponsible person.

Looking around, one would easily notice how people have become disgustingly obsessed with 'brands,' which made me turn into someone who hates whatever people rush to for showing off reasons. This reminds me of Socrates who said, 'speak so that I can see you,' which seems to have been now changed into 'dress up so that I can see you!' Instead of classifying such things as secondary luxurious insignificant items, they have become a necessity for some people to carry on living.

Who said science is an undefeatable weapon? It is elegance that matters nowadays. It has become the source of income capable of doing what even the highest degrees fail to do. Eyes have turned into minds that behold without thinking. For them, culture is a demoded thing of the past that does not match their valuable watches.

The sad thing is that all those snobbish people cannot even pronounce the brands they brag about properly. Well, that does not matter for them, what matters is to own and show off. It is alright to take good care of oneself, but the obsession of owning a luxurious vehicle, valuable watches, bags, purses and shoes are the things that devalue us without us noticing.

People may appeal to such hollow appearances with the same mentality, but they will never impress real, mature aware minds. You should make your own 'moral' brand to impress others and get rid of showing off and snobbishness that would only make you a mere blind uncreative follower and imitator. Good and virtue lies in people themselves at a time when everyone looks the same. - Translated by Kuwait Times from Al-Jarida

By Tahani Al-Refai