KUWAIT: Tiara Jewelry held an event on March 1 at Hamra Tower to celebrate the arrival of Arnold & Son’s five new watches to Kuwait, in the presence of Ayman Zamani, owner of Tiara and agent of Arnold & Son in Kuwait, as well as Cedric Burel, Regional Director of Arnold & Son in the Middle East, Pascal Bechu, Vice President of Sales, watch collector Waleed Al-Jassem and other clients.

Zamani told Kuwait Times about the history of Tiara Jewelry and Arnold & Son. “Tiara is the brand’s agency in Kuwait for more than 15 years. This is our first event since the outbreak of the COVID-19 pandemic. Arnold & Son is an established brand that goes back to 1764. The brand’s team has come from Switzerland to Kuwait to display the new models and provide a chance for watch collectors to come and meet the team members in person,” said Zamani.

Dana Tuwarish

Watch collector Jassem introduced the main guests of the event. “The event represents Tiara Jewelry, the agency of Arnold & Son, which invited two of the main directors of Arnold & Son -Regional Manager Cedric Burel and Vice President of Sales Pascal Bechu. This evening, at Tiara’s Boutique, located in Al-Hamra Tower, many guests are present, such as watch collectors, members related to Time Keeper Company and social media influencer Dana Al-Tuwarish. The guests gathered tonight will see the new watches and discuss further details about the brand with Burel and Bechu,” he added.

Bechu explained the aim of holding the event. “We are here with our partner Ayman Zamani and Tiara Boutique to introduce our collection and spend a nice, relaxed moment with our guests, the press and our clients, spending quality moments to go through the watches and introduce the latest watches that arrived in Kuwait,” he said.

(From left), Ayman Zamani, Pascal Bechu and Cedric Burel.
(From left), Ayman Zamani, Pascal Bechu and Cedric Burel.
(From left), Pascal Bechu, Ayamn Zamani and former minister Ali Al-Mousa.
(From left), Pascal Bechu, Ayamn Zamani and former minister Ali Al-Mousa.
(From left), Yousef Al-Marzouq and Ayman Zamani.
(From left), Yousef Al-Marzouq and Ayman Zamani.

Referring to the history of the brand, Bechu said it was founded by John Arnold, who was a famous British watchmaker. Arnold’s quest was to bring accuracy and reliability to the marine chronometers of his time. Accurate chronometers were extremely important at that time to discover the ocean and facilitate exchange with neighboring countries. Today, the company is based in Switzerland and has its own manufacturer that develops and manufactures every movement in the timepieces,” he mentioned.

Bechu added a brief highlight on the uniqueness of Arnold & Sons’ limited editions. “We work on very exclusive limited editions, because Arnold & Son only produces about 1,000 pieces a year, which gives uniqueness to almost every timepiece. We have a couple of limited editions in stainless steel and platinum and red gold. For precious metals, we have limited editions of 28 pieces only,” he pointed out.

Tiara Jewelry team

Burel further elaborated on the significant connection between Tiara Jewelry and Arnold & Son. “We are very proud to organize our first event in Kuwait for the brand in collaboration with Tiara and Ayman Zamani, who has been a long supporter of the brand. Tonight, we take the opportunity to show some novelties, new models and new limited editions of the brand, and give the opportunity for watch collectors and loyal customers from Tiara to discuss the details about the brand and about our project. It’s always a good opportunity for customers to meet people from the brand and interact. And we are here to listen to them to get their ideas and feedback, as we can always do better, because listening to customers is the key to success,” he said.

Burel explained the advantage of working with Tiara Jewelry. “Ayman Zamani has been behind the brand for many years and knows most of the customers personally. He has a passion for the brand, building a special relationship between the brand and this agency. He is very focused, curious and always happy to bring novelties to his customers. Zamani makes sure he has the right model and the right number of limited edition watches to provide really good service to his costumers,” he concluded.