KUWAIT: Zain, the leading digital service provider in Kuwait, announced its main partnership of the 10th edition of the Kuwait Motor Show 2022, the nation's biggest event for automobiles, vehicles, and motorcycles. The show, which offers an exceptional platform for local dealerships to engage with the public, is held until 1 April at 360 Mall under the patronage of the Minister of Public Works and Minister of Electricity, Water, and Renewable Energy Ali Al-Mousa.

Zain continues to sponsor and support this unique event as part of its belief - as a leading national company in the Kuwaiti private sector - in the importance of supporting the various innovative efforts that contribute to further pushing the national economy wheel. This is especially true as the event makes a great comeback after a halt of over a year due to the pandemic.

With the recent wave of digital transformation witnessed by various industries, the automotive industry underwent significant changes around the world, and technology has become an integral part of it. Today's vehicles feature the latest tech innovations, such as artificial intelligence, advanced communications, and more.  The Kuwait Motor Show offers motor enthusiasts with an opportunity to learn about the latest innovations from the world's biggest car manufacturers and exclusive offers from local dealerships, which are present at the event to connect directly with visitors.

Zain is present at the Kuwait Motor Show via its own dedicated booth for ten days at 360 Mall, where the company offers a unique opportunity for visitors to experience virtual driving and compete for a chance to win valuable prizes.  The Kuwait Motor Show 2022 is the nation's biggest event of its kind. The show's last nine seasons witnessed tremendous success, with hundreds of vehicles showcased from the world's biggest manufacturers, numerous exclusive offers from local dealerships, and hundreds of thousands of visitors.

Zain is aware of the important role private sector companies play in encouraging such initiatives that contribute to supporting Kuwait's national economy, especially that it is one of the leading national companies in the private sector. Zain's participation at this event further reflects its keenness in developing the various innovative efforts in the community, which bursts with dedicated talents who have vibrant ideas that offer viable solutions for the market needs.