KUWAIT: Zain, the leading digital service provider in Kuwait, was awarded 'Partner of the Year - Small and Medium Business Cisco Kuwait' by Westcon-Comstor, the global distributor of business technology solutions. The award recognizes Zain's excellence in further pushing the digital transformation ecosystem within the local startups sector by providing the most advanced world-class solutions to SMEs.

The recognition came during Zain's participation at GITEX 2022, held in Dubai, United Arab Emirates, attended by Zain Kuwait CEO Eaman Al Roudhan, Zain Kuwait Chief Enterprise Business Officer Hamad Al Marzouq, and Westcon-Comstor Group Managing Director Steve Lockie.

Zain is proud to add this award to its long list of recent accolades that reflect its continuous efforts and utmost commitment to become the first destination for serving the technical business needs of startups and entrepreneurs. The company will always aim at empowering a more efficient business sector in the Kuwaiti market.

The Partner of the Year award sheds light on the ever-solid strategic partnership between Zain and Westcon-Comstor throughout the past years, through which Zain offered Cisco's services and solutions dedicated to SME owners. The two partners worked together on a number of vital projects related to core infrastructures, networks, SD-WAN, security, business integration, and more, to help SME owners excel and achieve sustainable growth in the market.

Westcon-Comstor is one of the leading Value Add Distributors (VAD) of Security, Collaboration, Infrastructure, Mobility and Data Center Solutions. The company offers a portfolio of best in-class products, services and solutions from highly reputed vendor partners that interoperate with and complement each other.

Zain offers integrated solutions where customers can find a variety of services tailored to meet the needs of SMEs in one user-friendly place to ensure the swift expansion of their business. The company also offers special and exclusive offerings to its customers, tailored to every customer's company, customer base, and business partners, ensuring efficiency and flexibility in their everyday operations.

It strongly believes in the crucial role played by private sector organizations in supporting social and economic sustainability projects, as well as further pushing the entrepreneurial community's growth in the country. Springing from its growing commitment towards practicing its social responsibility, the company is committed to printing a positive impact through all its activities. This has led Zain to embrace the most influential issues in the community, including the support of entrepreneurship and innovation.

Zain continues to achieve its strategy towards fully transforming into an integrated digital service provider, through which it aims at empowering a more efficient business sector in the Kuwaiti market. This award reflects Zain's commitment in further pushing the digital transformation wheel in Kuwait by contributing to advance the local business sector, as the company considers itself an active partner in creating the future of smart life in Kuwait on all levels, especially within business areas.