KUWAIT: Zain has announced the changing of the name of its network in Kuwait to SABAH ALKUWAIT for the period of celebrations marking the 13th anniversary of the ascendency of His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah as the ruler of Kuwait. The move reflects Zain's enthusiasm in sharing the joys of this occasion with the people of Kuwait.

Zain customers will find the network name updated to SABAH ALKUWAIT on their devices during the celebratory period, as the company commemorates the anniversary of a journey full of giving and benevolence. His Highness the Amir has often called for Kuwait's progress, and the adoption of a kind, loving, and the nurturing of a brotherly spirit based on equal rights for all.

Commenting on this auspicious occasion, Zain Vice-Chairman and Group CEO, Bader Nasser Al-Kharafi said, "On behalf of the Zain family, I would like to express my sincere congratulations to His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah on the occasion of the 13th anniversary of His Highness' ascendency as Amir and ruler of Kuwait. We pray that our beloved nation and leadership remain safe, and that we are blessed with prosperity, security, and progress for many years to come."

Furthermore, Kharafi noted that how His Highness has committed himself to forging a nation based on the values of love, tolerance, and peace and how under His Highness the Amir's wise leadership, "Kuwait continues to play a leading role in many regional and international matters, and changing the name of the Zain network to SABAH ALKUWAIT is in recognition of the tremendous progress that has been achieved in the country over the last 13 years. His Highness' vision and wisdom has led Kuwait to assume a prominent role in supporting humanitarian causes around the world, resulting in the United Nations selecting Kuwait as a leading nation in international humanitarian aid, and honoring His Highness as a humanitarian leader."

Throughout the reign of His Highness the Amir, Kuwait has taken tremendous strides forward across numerous social, economic, technological, and sporting pursuits. Further progress has been achieved in areas such as the empowerment and encouragement of women in society, and the expansion of prosperity to wider sections of society, including the digital start-up ecosystem. Today, Kuwait is moving forward united under the umbrella of the ambitious 'New Kuwait 2035' vision, which aims to transform the country into a leading regional and international hub across activities.