Company continues to enrich sustainability strategy towards environment
KUWAIT: Zain, the leading digital service provider in Kuwait, announced its collaboration with the ‘Green Dream’ environmental initiative on the occasion of Earth Day that is annually celebrated on April 22nd worldwide. The initiative aims at enriching environmental awareness by promoting the replacement of imported plants with native ones that have positive effects on the local environment.
The first step of the collaboration between Zain and the initiative witnessed the presence of Zain Kuwait’s Chief Executive Officer Eaman Al-Roudhan and environmental activist and head of the ‘Green Dream’ team Shibeeb Al-Ajmi, where they joined together in planting the first of 10,000 plants donated by Ajmi to Zain at the company’s main headquarters in Shuwaikh. The plants, which consist of 40 types of various organic plantations that are native to Kuwait, will be planted all around Kuwait with the aim of enriching environmental awareness within the community.
As part of the collaboration, Zain will plant over 200 of the donated plants in the areas around the company’s headquarters to replace the existing imported plantations. The rest of the donated plants will be sent to various entities in the country, such as schools, mosques, universities, public places, and more, to be planted with the aim of promoting the replacement of imported plants with native ones that have positive effects on the local environment. The initiative will also feature activities and programs that encourage Zain employees to plant local plantations at their homes and spread the message about this initiative.
Zain’s collaboration with this initiative falls under the company’s solid Corporate Sustainability and Social Responsibility strategy towards the environment sector, which centers around supporting the various efforts that serve environmental causes. Zain’s social message seeks to stress on the importance of preserving natural resources and enrich environmental awareness in the community in which it operates.
Through its solid corporate sustainability strategy, Zain exerts more efforts into reducing the environmental footprint of its operations. Such efforts include preserving natural resources, reducing energy consumption, recycling waste, implementing green solutions in regards to water and electricity management, monitoring the company’s effects on climate change, and more. As part of its efforts, Zain collects an average of 21,000 to 23,000 plastic bottles every month, and the company collected over 13 tons of paper during 2018 for recycling purposes.
As part of its environmental contributions, Zain is a strategic partner of the Kuwait Dive Team for over 16 years. The company dedicated a brand new boat to the team, which is utilized to carry out marine preservation projects throughout the upcoming years. The boat is fully equipped with the latest state of the art equipment, and is being used for removing wrecked ships and boats from the bottom of the ocean, removing abandoned fishing nets, installing and maintaining environment-friendly anchors, monitoring coral reefs, cleaning shores, islands, and beaches, documenting marine life, and more.
Zain recently supported Project UCON, an environmental initiative that aimed at promoting waste management and recycling. The company also supported an awareness campaign launched by the Environment Public Authority (EPA) that aimed at introducing Kuwait’s new environment law. Zain also strategically partners with Omniya environment project to provide recycling bins for plastic bottles and plastic caps on every floor of Zain’s three main headquarters buildings. The initiative aims at encouraging Zain employees to recycle, ultimately raising awareness about the importance of preserving the environment.
Zain is keen on shouldering such initiatives that contribute to preserving Kuwait’s environment, as well as encouraging volunteering, recycling, and taking part in social activities within all age groups within the community. The company will spare no efforts to contribute to spreading positive awareness for a better environmental culture in the society.