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Zain delivers ‘Ramadan Machla’ to KRCS

KUWAIT: Zain’s Waleed Al-Khashti delivers the ‘Machla’ to KRCS Chairman Dr Hilal Al-Sayer.

KUWAIT: Zain, the leading digital service provider in Kuwait, announced the continuation of its charitable initiative to provide ‘Ramadan Machla’ (supplies), which the company recently delivered to its Strategic Partner the Kuwait Red Crescent Society (KRCS). The supplies were distributed via vouchers to underprivileged families in Kuwait to serve their needs during the holy month.

Zain’s ‘Ramadan Machla’ initiative has kicked-off before the arrival of the Holy Month, where the company’s officials visited the headquarters of the Kuwait Red Crescent Society in Shuwaikh to deliver the vouchers. The visit witnessed the presence of KRCS Chairman Dr Hilal Al-Sayer, KRCS General Secretary Maha Al-Barjas, Zain Kuwait’s Chief Corporate Communications and Relations Officer Waleed Al-Khashti, and the partners’ teams.

The initiative is one of the main pillars of Zain’s annual Ramadan campaign, which comes in line with the company’s Corporate Social Responsibility and Sustainability strategy to serve the needs of underprivileged families in the country. Zain offered the ‘Machla’ to KRCS via vouchers in collaboration with Oncost, one of Kuwait’s biggest grocery markets, to give each family the opportunity to choose specific supplies as per their different personal needs.

This year, Zain delivered the ‘Machla’ vouchers to a number of non-profit organizations that are certified by the authorities in Kuwait, including KRCS, the Kuwait Food Bank, he Ministry of Social Affairs and Labor’s Social Care Centers, and the Patients Support Fund Society. These charitable organizations have distributed the vouchers to underprivileged families in Kuwait, who are able to redeem them at Oncost, which features a large collection of food and other consumer supplies.

Zain’s distribution plan included the delivery of the vouchers to the biggest certified organizations across Kuwait to ensure their delivery to those in need before the arrival of the holy month and during the continuing pandemic situation in order to guarantee that families have enough quantities of the most basic supplies. The company hopes this initiative has a deep positive impact on the community’s various segments, especially the most vulnerable ones, during such circumstances.

Zain’s Corporate Sustainability and Social Responsibility campaign during the holy month of Ramadan aims at helping less fortunate people to enjoy Ramadan happily, as well as celebrating the true spirit the Holy month brings by supporting humanitarian and charitable campaigns.


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