KUWAIT: Zain Group's Vice Chairman and Group CEO Bader Al-Kharafi, interior designer and expo organizer Farah Al-Humaidhi and Zain's team at the company's booth.

KUWAIT: Zain, the
leading digital service provider in Kuwait, announced its platinum sponsorship
of Mirzaam Expo, Kuwait's biggest interior design event held from 24 - 26 January
at Kuwait International Fair in Mishref. The expo, considered the biggest and
most prominent of its kind in Kuwait, specializes in the areas of interior
design, decoration, and home essentials.

The expo's
opening ceremony witnessed the attendance of Zain Group's Vice Chairman and
Group CEO Bader Al-Kharafi, interior designer and expo organizer Farah
Al-Humaidhi, as well as Zain's team and the event's organizing committee.

Zain's platinum
sponsorship of the expo came as part of its commitment towards supporting and
encouraging initiatives and projects that contribute to developing creativity
and enriching innovation in all areas, including the fields of interior design
and decoration. The company, being a leading digital service provider in Kuwait
and the region, is also keen on showcasing the latest advancements of the smart
homes sector, which witnesses great technological developments worldwide.

Zain participated
in Mirzaam Expo through its own dedicated booth titled 'Zain Smart Home.' The booth,
designed as a miniature house, featured the latest innovative solutions Zain
offers through its Zain LIFE smart home portfolio, which includes a number of
the latest and most advanced smart home and security devices. The devices,
designed to provide a unique home security experience, include several
surveillance solutions that monitor the home and notify the user as soon as any
unusual activity inside the home is identified, as well as other devices for
detecting smoke, measuring temperature, controlling electrical appliances and
lights, and more.

Mirzaam Expo is
considered the biggest and most prominent event of its kind in Kuwait,
specializing in the areas of interior design, decoration, and home essentials.
The event gathered decoration experts, designers, suppliers, professional
contractors, and other specialists that meet the highest international
standards with the aim of offering all services and needs related to designing
and decorating homes, offices, commercial projects, and more. The event also
features many panel discussions, seminars, and other programs that reveal the
secrets of the art of interior design and discuss the latest decoration trends.

Zain's showcasing
of Zain LIFE's portfolio of innovative solutions at Mirzaam Expo came in line
with its strategy to continue its transformation into an integrated digital
lifestyle provider, which is centered around digital transformation leadership
and empowering the community to enjoy a smarter portable lifestyle, as well as
using advanced technology solutions to enable an easier and more flexible life.

The smart homes
sector is one of the main elements of the digital transformation journey
undertaken by telecoms around the world, particularly with respect to securing
homes and protecting them against theft with the use of modern technology. Zain
is working on designing new plans to match these transformation processes to be
included in Zain LIFE in addition to its existing portfolio of smart solutions.

Zain always
aspires to new levels of excellence in all the services it offers to its
customers. Through the showcasing of these innovative solutions, Zain affirms
its continuous efforts in meeting its customers' needs and aspirations, and
deliver its promise to offering the best services and latest technologies.