KUWAIT: Zain, the leading digital service provider in Kuwait, announced its platinum sponsorship of Mirzaam Expo, Kuwait’s biggest interior design event held from 24 – 26 January at Kuwait International Fair in Mishref. The expo, considered the biggest and most prominent of its kind in Kuwait, specializes in the areas of interior design, decoration, and home essentials.
The expo’s opening ceremony witnessed the attendance of Zain Group’s Vice Chairman and Group CEO Bader Al-Kharafi, interior designer and expo organizer Farah Al-Humaidhi, as well as Zain’s team and the event’s organizing committee.
Zain’s platinum sponsorship of the expo came as part of its commitment towards supporting and encouraging initiatives and projects that contribute to developing creativity and enriching innovation in all areas, including the fields of interior design and decoration. The company, being a leading digital service provider in Kuwait and the region, is also keen on showcasing the latest advancements of the smart homes sector, which witnesses great technological developments worldwide.
Zain participated in Mirzaam Expo through its own dedicated booth titled ‘Zain Smart Home.’ The booth, designed as a miniature house, featured the latest innovative solutions Zain offers through its Zain LIFE smart home portfolio, which includes a number of the latest and most advanced smart home and security devices. The devices, designed to provide a unique home security experience, include several surveillance solutions that monitor the home and notify the user as soon as any unusual activity inside the home is identified, as well as other devices for detecting smoke, measuring temperature, controlling electrical appliances and lights, and more.
Mirzaam Expo is considered the biggest and most prominent event of its kind in Kuwait, specializing in the areas of interior design, decoration, and home essentials. The event gathered decoration experts, designers, suppliers, professional contractors, and other specialists that meet the highest international standards with the aim of offering all services and needs related to designing and decorating homes, offices, commercial projects, and more. The event also features many panel discussions, seminars, and other programs that reveal the secrets of the art of interior design and discuss the latest decoration trends.
Zain’s showcasing of Zain LIFE’s portfolio of innovative solutions at Mirzaam Expo came in line with its strategy to continue its transformation into an integrated digital lifestyle provider, which is centered around digital transformation leadership and empowering the community to enjoy a smarter portable lifestyle, as well as using advanced technology solutions to enable an easier and more flexible life.
The smart homes sector is one of the main elements of the digital transformation journey undertaken by telecoms around the world, particularly with respect to securing homes and protecting them against theft with the use of modern technology. Zain is working on designing new plans to match these transformation processes to be included in Zain LIFE in addition to its existing portfolio of smart solutions.
Zain always aspires to new levels of excellence in all the services it offers to its customers. Through the showcasing of these innovative solutions, Zain affirms its continuous efforts in meeting its customers’ needs and aspirations, and deliver its promise to offering the best services and latest technologies.