KUWAIT: Al Mubarak recognizes Al Musaibeeh for Zain’s support in the presence of Al Yousef and Al Maqseed.

KUWAIT: Zain, the leading digital service provider in Kuwait, announced its platinum sponsorship of the Kuwait School and Higher Education Sports Federation. The announcement came during the event held at Jaber Al Ahmad International Stadium to launch the federation’s strategic plan, which was held under the patronage of H.E. Minister of Information and Minister of State for Youth Affairs Abdulrahman Al Mutairi.

Zain took part in the inauguration ceremony held at Jaber Al Ahmad International Stadium, which witnessed the presence of President of Kuwait Football Federation Sheikh Ahmad Al Yousef Al Sabah, representative of the event’s patron Deputy General Manager of the Public Authority for Sports for Facilities and Maintenance Sheikh Humoud Al Mubarak Al Sabah, President of the Kuwait School and Higher Education Sports Federation Faisal Al Maqseed, External and Internal Relations Department Manager at Zain Kuwait Hamad Al Musaibeeh, as well as many Kuwaiti athletes and prominent figures from sports and education sectors.

Zain expressed its pride in supporting the federation’s strategic plan for the next five years, which springs from the company’s comprehensive corporate sustainability strategy towards supporting the Kuwaiti sports, youth, and education sectors. Zain strongly believes in the importance of developing students’ skills and embracing their passion for sports from an early age and throughout their academic lives to prepare them for professional careers in various sports, ultimately enabling them to represent Kuwait in local, regional, and international sports arenas.

The Kuwait School and Higher Education Sports Federation’s strategy for the next five years (2021-2026) comes to implement the directives of HH the Amir of Kuwait Sheikh Nawaf Al-Ahmad Al-Jaber Al-Sabah, which direct to bring back school sports as a first step to embrace Kuwait’s students, discover their talents, and develop their skills, allowing them to join local clubs and national teams to represent their nation, achieve medals, and raise the Kuwaiti flag high.

Through its plan, the federation aims at infusing a number of positive concepts within students, including respect, unity, excellence, teamwork, professionalism, and pride. The federation is set to organize and manage school sports programs within all academic years from kindergarten to university levels.

Zain is always keen on supporting the various sports programs hosted in Kuwait with the aim of elevating the Kuwaiti sports, youth, and education scene. The company strongly believes that the private sector has a vital role in progressing sports and youth initiatives, and it makes this belief a reality by sponsoring similar initiatives. As a leading private sector company in Kuwait, Zain is constantly looking to identify and support excellence across the sports sector. The company continues to put Kuwaiti sports and athletes at the forefront of its priorities and pledges to continue motivating them to achieve all the recognition and support they deserve.