KUWAIT: Assistant Undersecretary of Companies and Commercial Licenses at the Ministry of Commerce and Industry Ahmad Al-Faris poses with Zain's officials at the company's booth in the exhibition.

KUWAIT: Zain, the leading telecommunications company in Kuwait, participated in the opening ceremony of 'Start A Business' exhibition as part of its platinum sponsorship and in collaboration with its strategic partner Cisco. The exhibition was held at Kuwait International Fair - Mishref under the patronage and attendance of the Assistant Undersecretary of Companies and Commercial Licenses at the Ministry of  Commerce and Industry Ahmad Al-Faris.

Zain's support to the event came as part of its strategy to dedicate more efforts into supporting and empowering Kuwaiti entrepreneurs, as well as take part in initiatives that contribute to infusing creativity within the entrepreneurial community through partnering with entities that aim at developing it.

Through its dedicated booth and in collaboration with its strategic partner Cisco, Zain showcased its latest services and solutions for entrepreneurs visiting the exhibition. These services were specifically designed to meet the needs of SME owners, including Zain's Hosted Collaboration Solution (HCS), cloud-based collaboration services, as well as industry-leading voice and video, mobility, messaging and presence services.

Zain is aware of the important role private sector companies play in supporting the Small and Medium-sized Enterprises (SMEs) and Small-Office and Home-Office business (SOHO) segments, especially that Zain is one of the leading national companies in the private sector. The company's participation showcased it's keenness in developing the Kuwaiti entrepreneurial community.

'Start a Business' exhibition mainly aimed at encouraging promising entrepreneurs to enhance and better shape their businesses by bringing them together with the biggest service providers in Kuwait under one roof. The event featured various ministries, business funding and investment companies, as well as new start-up needs providers such as marketing agencies, graphic designers, food suppliers, industrial suppliers, training providers, and more.