KUWAIT: Zain, the leading digital service provider in Kuwait, announced its strategic partnership of the 14th edition of GulfRun, the GCC's most popular motorsport event. The event, held in the State of Kuwait and the Kingdom of Bahrain, continues until next March.

Zain strongly believes in the important role the private sector plays in developing the youth and sports sectors in Kuwait. The company makes this concept a reality by sponsoring and supporting various major sporting events in Kuwait, including this regional event, as well as sponsoring and encouraging many Kuwaiti athletes who represent Kuwait in local, regional, and international arenas. Many of these athletes, who achieve great titles that Zain takes pride in, are motorsports champions.

GulfRun already kick-started with the sports cars show that took place at Murooj, where participants showcased their exquisite high-speed sports cars and thrilled visitors. In addition, the main GulfRun race, held at Bahrain International Circuit in the Kingdom of Bahrain, was a true test of the participants' motorsport skills, where they had the chance to take part in several training procedures in preparation for the final race that was extremely popular with professional and amateur racers alike.

Next March, GulfRun will feature the Karting Endurance race that will be held at the recently-opened Kuwait Motor Town Race Circuit in Arifjan, where it will continue over a period of 24-hours, offering racers, both professionals and amateurs, with an exciting and safe atmosphere to compete and win the race title. The Karting Endurance race will also feature the participation of Zain's team.

Zain's support to GulfRun comes in line with its keenness on encouraging the various efforts that contribute to developing the Kuwaiti youth and sports sectors. The company puts the support of Kuwaiti sports at the forefront of its priorities under the umbrella of its Corporate Sustainability and Social Responsibility strategy, and Zain's support of Kuwaiti champions results in many achievements that the company is proud of one year after another.

GulfRun is considered an ideal and safe alternative to street racing, which threatens the lives of many people, many of them young drivers. Motorsport enthusiasts are able to showcase their talents within professional and certified grounds at the Kuwait Motor Town Race Circuit and Bahrain International Circuit, in addition to having taken advantage of the opportunity to gain valuable insights with the help of qualified trainers and experienced professional instructors.